Greater Hume joins Regional Activator Alliance

Published on 28 October 2020

Greater Hume joins Regional Activators Alliance to inspire population shift into regional Australia 

The Regional Australia Institute (RAI) today officially launched the Regional Activators Alliance (RAA), a new body designed to create a national awareness campaign aimed at driving population shift into regional and rural Australia. 

Greater Hume Council is one of 37 organisations to take up the opportunity to join the alliance. 

Greater Hume Council decision to join the alliance was underpinned by a recognition that in order to grow and be sustainable, Council must attract new residents and achieve new business growth into the local government area.

“Council is determined to take the steps to revitalise our communities, welcome visitors, grow our economy and promote our affordable lifestyle and liveability benefits.  Joining the alliance means that Greater Hume Council will be a part of the narrative for this very important campaign and allows our Council to create touch points with a national audience” said Mayor, Councillor Heather Wilton.  

With a paradigm shift in life work balance accelerated by the Covid-19 pandemic creating an upended definition of place of work, to an acceptance that working anywhere, or working from home is not only possible it is a new reality. Council sees participation in the alliance as a valuable platform to position Greater Hume as an ideal place to live and work, and one not to be missed as the regional and rural renaissance of Australia emerges, added Mayor Wilton

Regional Australia Institute CEO Liz Ritchie said

Today, I am delighted to welcome Greater Hume Council to the RAA table, I know that their passion, insights and knowledge will be invaluable and will help to amplify the campaign reach.    This campaign is a once in a lifetime impact project. Promoting Regional Australia is a shared responsibility, and RAA members will be at the forefront of this powerful national movement to change the narrative”, Ms Ritchie said.


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