Campaigns Promoting Greater Hume

The Driveway

Greater Hume have partnered with City of Wagga Wagga on The Drive Way - an eight week, region-wide, marketing collaborative campaign showcasing the range of experiences across our destination. The campaign features: Wagga Wagga, Coolamon, Junee, Cootamundra, Gundagai, Snowy Valleys, Greater Hume, Lockhart and Narrandera.

Check out the campaign webpage for more information and to view the Wagga Wagga to Greater Hume day trip itinerary.


Tripadvisor Campaign - Murray Regional Tourism

The campaign will build the profile of the Murray River region and destinations through targeted ads and content creation with Tripadvisor. This campaign has 680,425 impressions across the Murray region. The Greater Hume sponsored page received 561 (out of 5214 across the Murray region) impressions with an engagement rate of 5% (the KPI for this campaign was 1% engagement rate).